While the ICO said it would offer help to non-compliant sites rather than take legal action against them the web browser makers are also looking at solutions. .In the wings is a project called Do Not Track which is being developed by several of the browser creators to provide browsers with inbuilt settings that would give user’s more control.
This is one option that has the support of the current UK government, emphasizing that they wish to place the responsibility for monitoring and managing cookies on browser settings. This, they suggest, would provide users with the ability to make an informed decision.
But an agreed specification on what DNT would ultimately look like is yet to be agreed and certainly won’t be ready for May 2012