Do you avoid tackling SEO thinking it a dark and mysterious art? Let us shed some much-needed light on it for you…
Search Engine Optimisation (SEO) has a bit of a reputation for being a dark/fine art but, put simply, its purpose is to increase the visibility of your site in Google (and the other big search engines) to help you attract more visitors.
You want your website to be found by all the lovely people who might become your customers and followers, and there are certain things you need to do to make that happen.
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